Privacy and data protection

Who we are

Amoblamientos reno (Bv. Belgrano 847, Álvarez, Santa Fe, Argentina) manufactures kitchens, wardrobes and walk-in closets and runs a network of franchises across the country. This site is the showcase for the brand and its franchises.

What data we collect and why

When you fill in the contact form we ask for your name, a phone number and, if you wish, an email. We use these for one thing only: so that your local franchise can get in touch about your enquiry and support you through your project.

We ask for nothing more than that, and we do not buy third-party data to build out a profile of you. We use it to handle your enquiry and, if you end up buying, also to measure which of our advertising works (see "Measuring our advertising" below).

Who sees your data

Your enquiry enters reno’s management system and is assigned to the franchise responsible for your area. It is seen by reno Fábrica and that franchise — not the whole network: the system keeps each franchise’s data isolated.

We do not sell or rent your data. The technical providers that keep the site running (hosting, messaging) only process data on Reno’s behalf. The only transfer to a third party is the one described under "Measuring our advertising": if you buy, we send Meta your hashed contact details and the order value, to measure our campaigns.

Messages and comments on Instagram and Facebook

If you send us a direct message or comment on a reno post on Instagram or Facebook, we receive through Meta only what you send us: your public name or username, the text of the message or comment, the post it belongs to and the date. We do not access anything else in your account.

We use that information only to reply to you. An automated reno assistant reads the message and prepares the reply: simple questions are answered automatically, and complaints or sensitive topics are reviewed by a member of our team before replying. If your enquiry is about buying, we pass it to your local franchise.

Messages and comments are stored in reno’s management system while the conversation is active and for a reasonable period afterwards. We do not use them for advertising and we do not sell or transfer them to third parties; the technical providers that run the assistant only process them on reno’s behalf.

How long we keep it

For as long as your enquiry or your commercial relationship with reno is active, and for a reasonable period afterwards so we can pick it back up if you return. You can ask us to delete it sooner (see your rights, below).

Cookies and measurement

To understand how many people visit the site we use Plausible, an analytics tool that does not use cookies or track you across sites.

We also use the Meta pixel (Facebook/Instagram) to measure our campaigns: this means Meta may record your visit in accordance with its own data policy. You can limit this from the ad settings of your Meta account or with your browser’s tools.

We also use the Google Ads tag to learn which Google searches lead to enquiries: Google may record your visit in accordance with its own data policy, and if you arrived from an ad we store that click’s identifier alongside your enquiry to measure which campaign originated it. You can limit this at adssettings.google.com or with your browser’s tools.

And we use the TikTok pixel to measure our TikTok campaigns: TikTok may record your visit in accordance with its own data policy. You can limit this from the ad settings of your TikTok account or with your browser’s tools.

Measuring our advertising

Almost everyone who reaches reno arrives through an ad. To know which ads bring real customers — and not just enquiries — we report closed purchases from the last 36 months to Meta (Facebook/Instagram): your name, phone and email transformed with a hash function (SHA-256), the city and the order value. Meta uses those identifiers to match them against its own accounts, measure which campaign brought you in, and find people similar to our customers.

The hash is irreversible: Meta cannot read your phone number or email out of it. Even so, it is a transfer of your data to a third party, which is why we say it here and not in the small print.

If you would rather your data were not used for this, write to info@amoblamientosreno.com and we will leave you out of those uploads. It does not affect your purchase, your warranty or the service from your franchise in any way.

Your rights (Law 25.326)

You can ask us for access to, correction of or deletion of your data at any time by writing to info@amoblamientosreno.com. We respond within the timeframes set by law.

The Agency for Access to Public Information (www.argentina.gob.ar/aaip), the supervisory body for Law 25.326, handles complaints and claims regarding breaches of personal data protection rules.

How to ask us to delete your data

Write to info@amoblamientosreno.com with the subject "Delete my data", stating your name and the phone, email or Instagram/Facebook username you contacted us with. We will delete your contact details, messages and comments from our systems and confirm by email within 10 business days.

If you contacted us through Instagram or Facebook, you can also remove reno’s access from your Meta account settings (Settings > Apps and websites). You can delete any public comments you left on our posts yourself at any time.

Security

The site is encrypted in transit (HTTPS), the system that stores your enquiry logs who accesses what, and each franchise’s data is isolated from the rest at the database level.